BMW On The Brain

Not that most bikers needed any further incentive to buy a BMW S1000RR, BMW as always are leaving nothing to chance.

In the style of those great subliminal messages of the 50′s where cigarette brands or beer flashed up during movies in an attempt to implant the desire in your head to get tanked and light up after the show, BMW have made a 21st century stab at the concept.

During a short film featuring Ruben Xaus telling the audience the philosophical reasons behind his desire to race, BMW flashed up their logo on the unsuspecting attendees to create a lasting effect at the end of the movie.

A bit of fun for sure, but I’d think twice if an BMW sales rep wants you to see a short movie in the showroom next time you’re browsing!